Although I did benefit in other ways during that season of my business, one thing I learned was that being on the front page for an hour does not guarantee a sale. I also started to understand that it's not necessarily the number of people who view your item or shop that increases your chance of a sale but rather it's WHO views your item or shop. What it boils down to is that "quality, not quantity" is a much better way to improve the success of your shop and increase your sales.
I remember a time last summer when I still had the mindset of "quantity" and was ecstatic when my shop items were featured in treasuries for three hours. One treasury after another was featured during a prime time on a Sunday afternoon. I watched my view numbers reach sky high!! I thought for sure I would receive an abundance of orders but not one item was sold during that entire day.....or even the next day.
On the reverse side of this experience is a day like today when my views are very, very low. I have not been featured in a front page treasury for quite a while but I have done my homework. I know I'm using efficient tags and titles so I'm pretty confident that I will get found by someone who is looking for what I offer. Sure enough, my phone "cha-chinged" and I see that I have a sale from a bride in the UK.
I've been intending to ask my customers how they found me on etsy. My shop stats give me great info but they aren't specific enough to answer that question. I always acknowledge that I've received a customer order and thank them for their business. Today (even though it made me feel very vulnerable) I asked my customer how she found me. I was pleasantly surprised that she responded quickly and told me that she typed in (one of my tag word phrases) and I popped right up. What a confidence builder!!
If you are still building your business and not quite to the place that you would describe as a successful milestone point, I want to encourage you to keep on going. I know that some of you have more than a few days or weeks between each sale. I have been there....many times!!
I am cheering for you! Don't give up!! You are doing great!! I believe in you!!