Tuesday, September 30, 2014

Basic Training on SEO for Etsy

Tips about getting found on Etsy using basic SEO keywords and how to place them in your Titles and Tags

I originally posted information about SEO about a year ago and although many things are the same, much of what I’ve learned on this topic has changed. I used to feel that the topic of SEO was too much for me to completely understand. Things on the internet are constantly changing and evolving but the basics of SEO on Etsy are fairly simple to manage. I don’t claim to be an expert on this topic but when I follow some basic steps when setting up listing for my shop, I tend to get found by the people who can benefit from the products and services I have to offer.

According to a training website that I often refer to, Search Engine Optimization (SEO) is "the process of making improvements on and off your website in order to gain more exposure in search engine results. And more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website. At the heart of it all, search engines are just trying to find and understand all the content out there on the Internet, and then quickly deliver relevant and authoritative results based on any phrase that a user might be searching for."

First, let me say that getting found on Etsy and getting found on Google (or other search engines) are different....and the same. The method for each is to help your customers find you. Etsy is doing a great job of getting high page rankings on Google in searches for the various markets represented on their website. Since they are helping people find Etsy, then we need to do what we can to help people find our shop items on Etsy.

It’s not always easy to explain my thoughts through words and photos alone, so I put together a video for you. 




Put Yourself In Your Customer’s Shoes

Because your potential customer does not have the advantage of walking into a brick and mortar shop to see your items, your job is to use very specific descriptive words and photos in your shop listings to help them understand what you have to offer. The words you choose are your SEO keywords.


Keywords

As I see it, there are two types of keyword. The first of these is the Category: A general or broad term to describe your item. A category that I often use on Etsy is Bag/Purse/Clutch. I use these words along with a variety of descriptive words in my title and tags to form keyword phrases.

The second type is Descriptive: Words that are specific to the features of your product. More specific words are about materials, details, colors, style, dimensions, etc.

Resources

Just like Google, when you type a word into the Etsy search box, other words and phrases will “populate” to give you hints about other popular search terms. This is a great resource for you!

Secondly, if you have any history on Etsy at all, you can check the stats of your shop and view a list of words and phrases that were used to find your shop items. I often use these words and phrases as reference. 


Mix Things Up

I know that once you find a popular word phrase you’ll be tempted to use it on each of your listings, but I encourage you not to do that. To broaden your visibility you need to use a variety of search terms. If you were to ask 5 different people to describe one of your items you will find that they each use different descriptive words and phrases even though they are all looking at the same thing!

SEO is only one of the factors for getting found on Etsy and I find that going into my listings from time to time to refresh my photos, titles, tags and descriptions helps increase my shop traffic.

As I mentioned at the start, put yourself in your customer’s shoes. When they walk into a brick and mortar shop they get inspired and want to stay awhile when the front window has a beautiful display, the shop has an inviting atmosphere and there are new items to check out from time to time. These are things to consider for your Etsy shop as well and I will be exploring some ideas with you in future posts.