Thursday, March 19, 2015

Guidelines for Choosing the Right Fonts for Your Website

A font is a set of text characters - letters, numbers, dingbats and punctuations - in a specific type style and size. The type design for a set of fonts is the typeface and variations of this design forms the typeface family.

Since I’m in the process of redesigning my website, I find myself in the midst of font choices that make sense for my new design. I am overwhelmed with all the beautiful fonts available to me so I’ve been having a hard time making some final decisions. I know there are branding experts and website designers that I can hire but I’ve chosen to do this myself. With that said thought, I did ask my son for some advice because he is a graphic designer.

I had it in my head that I should incorporate a lovely calligraphy font in my logo because I personalize my items with cursive writing and hand lettering. Yet, every time I matched my little bird drawing with it something just didn’t feel right. I went through dozens and dozens of fonts and couldn’t find one that worked.

What I realized is that my simple line drawing needs to be paired up with a simple san serif font. Once I did that everything clicked!! 

Guidelines for Choosing Fonts for your Website

Sometimes we need to step back and take an objective look at our websites and realized that making them simple, clean and easy to read are the best choices. With that in mind, here is a short list of guidelines for choosing the right fonts for your website.

LIMIT THE NUMBER OF FONTS to a minimum: A good rule-of-thumb is to limit your choices to no more than 3 different fonts to keep your site looking structured and professional.

FUN FONTS: These type of fonts should be limited to titles and logos. They are hard to read in the body of written text

READABILITY: You will find that most printed materials use a serif style font but the web is different. A simple san serif font is easier to read from any laptop or mobile device.

When I am looking for a new font I generally go to DaFont.com for a generous selection of free fonts. Just this week I was introduced to a new site, FontSquirrel.com, which offers an abundance of free fonts as well.

If you are looking for some font style inspiration you can check out my Lettering + Font + Design Board on Pinterest. I’d also love to hear about any other sites you have found that offer free font downloads!

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