Friday, October 9, 2015

Why Things Catch On - A Review of Contagious by Jonah Berger

Every once in awhile I’ll find a business book that I can’t put down. Contagious, by Jonah Berger, is one of those books. He explores why some things catch on and others don’t. His research is compelling and his collection of stories made this book a page turner for me. 

Contagious - Why Things Catch On - by Jonah Berger |

Beginning with the premise that people love to share stories, news and information with those around them, he explores the concept of “social transmission”. We are so much more effective at sharing ideas and influencing the purchasing decisions of people we know than any paid advertisement method.

Our daily conversations are filled with opinions and recommendations aimed toward the topic at hand. We share about a new restaurant we just tried, a great movie we just saw, a new product we just bought. And depending on who we are talking with, our recommendations are targeted specifically toward their needs and interests.

Even though we are great at sharing information with each other, it’s thought provoking as to what makes some things more contagious than others? 

Tuesday, October 6, 2015

An Interview with Elisheva Manekin from Loop Design Studio

I'm excited to introduce Elisheva Manekin from Loop Design Studio to you today. She is a fellow shop owner on Etsy and has also opened a beautiful shop with Shopify. She graciously accepted my invitation to answer some questions about her businesses on each e-commerce platform. I appreciate her insight and tips and hope you find them helpful in deciding if Shopify is a place you want to use to establish your own website outside of Etsy and/or open your eyes to some great ideas that are bringing her success in her business.

An Interview with Elisheva Manekin from Loop Design Studio