Just about every email that Etsy sends out is linked back to one of their Editor's Picks pages.
The highlighted photos for the Editor's Picks are curated by Etsy and the pages of items that follow are relevant to the search terms that Etsy is featuring. These are clues that you can use to determine what keyword phrases you may want to use and get some extra exposure for your shop items.
So how can you use these clues to increase your Etsy shop sale?