Sunday, January 31, 2016

How To Use Etsy "Editor's Picks" To Increase Your Sales

This time last year I was still floundering in the midst of Etsy’s changes to the front page. My sales were down and I had stopped participating in the “hearting” assignments that most promotional teams were doing. I felt directionless for most of the year and was determined to make the holidays a successful season for my shop. I did some brainstorming about a strategy that made sense for me and worked it through the holiday season to see where it would take me. 

How to use Etsy Editor's Picks to increase your shop sales

It all started last October with the Etsy Editor’s Picks moving from a small box in upper right hand corner to a full-on major feature on the front page. While the running feed is different on everyone’s page because it’s based on the shops and items you have personally “favorited, the Editor’s Picks are the SAME for everyone.

If you have subscribed to Etsy’s newsletters (which I hope that you have), you’ll also notice that the daily emails correspond to the featured items, links and themes that show up in the Editor’s Picks. So how does this all help you increase your sales?

The highlighted photos for the Editor’s Picks are curated by Etsy and the pages of items that follow are relevant to the search term that Etsy is featuring. These are clues that I started using to determine my daily/weekly plan to get my shop back on track and make this the best year yet.

IDENTIFYING KEYWORD PHRASES

I took a look at a recent Etsy Newsletter that featured “Creative Ideas for Kids”. When I click on the link it takes me to a landing page full of photos and corresponding pages. Let’s check out the by-line under the title For Kids & Babies.

how to increase your etsy sales

It says “Make every day magical with inspired finds for your little ones — from whimsical baby shower ideas to stylish kids’ clothes (plus: the best maternity gear for mothers-to-be)”
Just this statement alone is choke-full of keyword phrase clues. I typed several of these words in the search box to see what would come up as popular choices. These are a few that I found:

magical girl
magical boy
little one
whimsical baby shower

Moving down the page you’ll find keyword phrases that are more obvious like Toddler Girls and Baby Boys. When you find a category that fits your shop item I encourage you to click the photo and look more closely at the search phrase that Etsy is using. 

how to increase your etsy sales


Let’s take a look at “Matching Siblings & Twins”. The search term used here is twins children - which is not what I expected to find. Using this keyword phrase in a title and tag may significantly increase the sales for someone selling children’s clothing. It may not be a phrase that many people type in the search bar BUT it will get you on the 1st or 2nd page of this link in the Editor’s Picks.

Doing this kind of research may take some time but I can tell you from experience that it can make a huge difference in your sales. I started doing this for my own shop during the first week of November and doubled my sales from the previous November and December.

Now that the holidays are over I thought that my sales would drop but since I’m continuing to use this technique as new Editor’s Picks are introduced I’m still seeing increased sales.

NARROW YOUR FOCUS 

I start out my work day in front of my computer and one of the first things I do is check my email for the latest Etsy Finds or Etsy Gifts newsletters. I click through all the links that are relevant to my shop to see if any of my items show up on the first or second page. If not, I know where I need to concentrate my efforts. These few steps each morning help me identify a handful of listings that may or may not need my attention, therefore narrowing my focus so I can use my time more effectively.

CHECKLIST 

I can’t say that this list is foolproof but these are the things I look for when I want to improve the ranking of one of my shop listings.

√ Have I updated my listing? Sometimes I’ll find an item with really old tags on it from when I was on treasury teams or outdated information in the description.

√ I sometimes find that switching the order of the first and second keyword phrases of my title can make a difference.

√ Add a newly identified keyword phrase that is relevant to the Editor’s Picks for the day/week

√ If I know my listing is completely optimized for that search term/phrase, I often just renew it to increase the chance of that it will pop up on the first page.

STAY INFORMED 

I’m just like everyone else, my inbox is jammed full of emails messages. As a business owner on Etsy, I have found that it’s really important to look at/read every email that they send me. You can see how I’m using the Etsy Finds and Etsy Gifts emails to my advantage. I also make sure to read every single one of the Etsy Success emails. Staying informed can keep you on the front edge of success! I wrote a blog post on how to subscribe to Etsy's Newsletters here.

Best of success to you!!

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